INDIAN ECONOMY BEFORE BRITISH – Marketing

INDIAN ECONOMY BEFORE BRITISH:

  • Mostly people of India live in Rural Areas and followed subsistence agriculture system.
  • Commercial Crops produced by Indian farmers were limited like Sugarcane, Oilseeds, Cotton & Indigo. They were exported & imported mostly among Indian states.
  • Cotton Weaving was the 2nd most important economic activity and many farmers in India practiced weaving as their hobby
  • Handi crafts manufacturing was available both in urban & rural areas and the Luxury crafts mostly Urban based – eg: metal works.
  • In Cotton textile India was very famous because Indians know how to dye permanently
  • In Coromandal region Kalamkari textile was very famous. It’s design drawn on the cloth & then dyed.
  • Most of the textiles were exported to South East Asia.

Marketing

  • India had Extensive trade network known as Cirauts before British administration
  • Goods from land or house reached local village market and then it moved to regional market and then urban market and finally reached ports for exporting.
  • A small merchants collects goods from village to regional areas and an agent collect the goods for great merchants. The great merchant got huge profit by exporting the product but the weavers and the Peasants were remained poor

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